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Be Dispassionate–The Second Commandment

Be Dispassionate

Sticks, bricks and a financial statement. That is all investment property is.

No more, no less.

Do not allow your feelings to be your compass when it comes to acquiring, investing, managing or selling commercial real estate.

Even worse don’t allow someone else to unduly change your opinion on commercial real estate—especially if they have something to gain from your acquisition or sale of said property.

Be Dispassionate.

This is a business. Investment is not an emotional event or certainly shouldn’t be.

Often times someone with a stronger personality or even someone you may trust will try to convince you to make a decision without regard to the numbers—don’t let it happen. Take a deep breath, sleep on it, whatever you have to do just give yourself some time and space to come to a logical and best conclusion for you and your family.

If you don’t know what a good or bad deal is please reach out to us for a fairness opinion. Fairness opinions are completed by experts in their field that are completely dispassionate about the parties involved, their motivation and of course the property itself.


Next we will explore the third commandment of commercial real estate: Alignment of Interest

Be Dispassionate

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